About us
CORPORATE PHILOSOPHY
企業理念MISSION
アジアを代表する、
成果を“再現”できる
マーケティングカンパニーへ。
成果を偶然にしない/成果が続く仕組みをつくる
VISION
VALUE
圧倒的な顧客志向
顧客の成功を自分ごとにし、ゴールから逆算
して動く。
深い思考性
考えて、考えて、考え抜き、表層ではなく
本質に辿り着く。
領域を定めない
役割や範囲で線を引かず、ゴールのために
手段を尽くす。
違いを力に変える
国籍・文化・個性の違いを尊重し、
ぶつけ合って価値を生む。
再現性への執着
因数分解→仮説→検証→改善で、
成果を“型”にして積み上げる。
統合の思想
データの確度と、感性の表現を掛け合わせ、
体験をつくる。
感性を育む
日々の観察・学び・創作を通じて感度を磨き、
表現の質を上げる。
文化をつくる
一過性の流行ではなく、選ばれ続ける
“意味”と“文脈”を設計する。
挑戦を楽しむ/妥協しない
変化を面白がり、最後の一段まで
磨き切ってやり切る。
長く付き合う/継続が一番
短期で終わらせず、本質価値を磨き続け、
共に成長し続ける。
MEET THE TEAM
メンバー紹介
- President and CEO
Chief Marketing Consultant - T.HIRAHARA
Founded Nobono Co., Ltd. in 2012. Currently serves as CEO. Specializes in digital strategy planning and implementation support. With a focus on large-scale projects for major corporations across both B2C and B2B sectors, he has worked with well over 100 client companies.
He is such an avid cook that he even installed a custom open kitchen in his office.

- Chief UX Designer
- K.TAYA
She studied art in Boston, USA, and majored in architecture in college. As a UX designer who leads experience design, she leverages a broad approach to design centered on design thinking. She has spoken at numerous UX-related events.
In her personal life, she is currently studying to become a wine sommelier.

- Manager of the International Division
- Z.CHEN
Experience living in Japan: 6 years total (started a vacation rental business after graduating from a Japanese university).
After returning to Shanghai amid the COVID-19 pandemic, joined a top-five cross-border marketing consulting firm in China, where I was responsible for business operations in Western and Southeast Asian markets. I am well-versed in DTC, influencer marketing, and general advertising management.
A cross-border business specialist with both hands-on business experience in Japan and expertise in global marketing gained at a leading Chinese company.

- Director
- T.OKUNO
A director overseeing web production and CMS development. He excels at building trust-based teams through open communication. Leveraging his careful and meticulous nature, he is able to craft projects with meticulous attention to detail.
In addition to serving as the captain of a corporate basketball team, his typical weekend routine involves going camping with his family. As the weekend approaches, he starts worrying about the team’s performance and the weather.

- Marketing Consultant
- S.OBE
After working as a data scientist, he joined Nobono.
Leveraging his expertise in causal inference to conduct precise effectiveness evaluations, he is responsible for market research and traffic analysis. He is an expert in data analysis and strategy for digital marketing, specializing in Marketing Mix Models (MMM), category entry points, Bayesian networks, and Markov chain models.
His hobby is mountain climbing, which helps him strengthen both his mind and body. He often starts thinking about his next climb as soon as he finishes descending.

- Marketing Consultant
- K.KAWANAKA
After gaining experience in in-house marketing at a human resources firm, She participated in launching a new business venture in Italy.
Upon returning to Japan, She joined an e-commerce website development company where She provided end-to-end support—from customer acquisition to revenue maximization—with a focus on Google Ads and Meta Ads. I subsequently joined Nobono.
She analyze not only changes in metrics but also the underlying user behavior to pursue reproducible improvements and deliver tangible results.

- Marketing Consultant
- K.MURATA
After working on influencer marketing planning at a major IT company, he joined Nobono.
He is attuned to users’ emotions and keeps a keen eye out for insights, enabling him to provide results-driven strategic planning, operational support, and content design.
He finds solace in nature and tropical fish. On weekends, he eagerly enjoys exploring ramen shops.

- Marketing Consultant
- J.JANG
He is of mixed Korean and Chinese heritage. He graduated from a high school in the United States and earned a degree from a top-ranked university. He then voluntarily enlisted in a frontline special forces unit in South Korea. After his discharge, he served as a special assistant to the chairman of an apparel company, where he gained experience in market trend analysis, developing SKU planning strategies, and translating documents in Chinese, English, and Korean. He specializes in providing strategic support—from market analysis to SKU planning—from both an on-the-ground and a global perspective.

- Marketing Consultant
- T.KOMI
He majored in foreign languages in college and has studied abroad.
After gaining experience as a programmer and an instructor at a programming school, he joined Nobono.
He is dedicated to becoming a consultant who can serve as a “partner” to our clients.
His hobby is music, and he says you can ask him anything about The Beatles or the guitar.

- UX Planner
- A.KAWAMOTO
After working as an app development engineer at a production company, she joined Nobono. She excels at designing customer experiences and serves as the bridge between customer experience and creativity. She enjoys planning that streamlines clutter and adds a touch of excitement. Naturally, her home is also kept neat and tidy.

- UX Planner
- R.AKAHANE
After gaining experience at several production companies and manufacturers, she joined Nobono. Drawing on her background as a designer, she excels at providing precise art direction. She specializes in art direction that prioritizes user-friendly interfaces (UI).
She applies the concentration she developed through her hobby of bouldering and the flexibility she gained from yoga to her work. She absolutely loves small animals.

- UX Planner
- J.ZHANG
A new UX planner whose studies in psychology and cultural anthropology led him to make “connection” the central theme of his life. He seeks to understand how people, objects, and events are interconnected and how they influence one another—and in doing so, he aims to become someone who can bridge diverse fields by transcending boundaries. His hobbies are wide-ranging, but recently he has taken up DJing and growing houseplants.

- Copywriter
Creative Director - S.KOYABU
She’s not just a copywriter; she also excels at creative direction from a branding perspective, including content planning and video planning. She’s very strict about sticking to schedules and enjoys managing projects.
Between her personal and professional life, she has traveled abroad more than 50 times and visited over 20 countries.

- UX Designer
- S.TAKAHASHI
Joined Nobono in 2022. Her work spans a wide range of disciplines, from UX planning to art direction and illustration. She excels at visualizing and expressing the “warmth” and “aftertaste” of everyday language. She is constantly gathering design insights—and loves doing so. Though she may seem gentle, she is unwavering and steadfast when it comes to design. Another key strength is her ability to create regulatory designs.

- Art Director
- A.KAWAMINAMI
Joined Nobono in 2018. A hands-on designer who consistently delivers results by balancing quality and speed. She is also a cautious planner who carefully considers design strategy down to the finest details. She is skilled in both print and web design. A font enthusiast who even creates her own typography. Based in Kyoto.
COMPANY OVERVIEW
会社概要| 会社名 | ノボノ株式会社 |
|---|---|
| 代表取締役 | 平原 大志 |
| 所在地 |
|
| 設立 | 2012年6月28日 |
| 資本金 | 1,000,000円 |
| 取引銀行 | りそな銀行 船場支店 池田泉州銀行 仁川支店 |
- 大阪本社
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- 東京オフィス
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- 上海办公室
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